Top of the page

CELTrade Privacy Policy 

This policy explains when and why we collect personal information about people who visit our website and how we use it.

  1. Who We Are
    1. CELTrade is the B2B division of Car Electronics Ltd. one of the UK’s leading Car Accessory distributors. Car Electronics Ltd. is limited company (No. 00787857) and its registered address is 9 Oakland Road, Leicester, LE2 6AN. Car Electronics Ltd. owns and operates the website.

  2. What type of information do we collect?
    1. Car Electronics Ltd. collects data to operate effectively and provide to you any services you request from us. We only collect data that is required for us to fulfil our duty to you as a service user. The personal information we collect may include your name, address, email address, IP address, website access and service usage.

  3. How do we collect information from you?
    1. We obtain information about you in several ways:
      1. When you apply for an account
      2. When you use our services, or contact us regarding our services

  4. How is your information used?
    1. We may use your personal information in the following ways:
      1. To fulfil orders for products or services offered by Car Electronics Ltd.
      2. To carry out any obligations arising from contracts entered between Car Electronics Ltd. and yourself
      3. Notify you of issues or changes to our services
      4. Notify you of order details and order tracking information
      5. Notify you of products or services that may be of relevance to you

  5. Third-party services working on our behalf
    1. We may occasionally use third party services to provide you with additional services (for example, Email Marketing). We disclose only the information required as necessary to deliver the service and have contracts in place to ensure that your data is not used by these service providers for any other purpose.

  6. Your choices
    1. You have a choice about whether or not you wish to receive information from us, where this information is not necessary to fulfil any obligations arising from contracts entered into between Car Electronics Ltd. and yourself. These choices will be presented to you at the time of entering relevant information on the website.

  7. Accessing and Updating your information
    1. You can make changes to this information at any time by visiting the “My Account” section of the website, or by contacting us directly via, calling 0116 244 9846, or in writing to:
      Car Electronics Ltd. 9 Oakland Road Leicester LE2 6AN

  8. CELTrade Dropship Service
    1. Car Electronics Ltd. (Via the website) operates a “Drop Ship” service to allow its users to have products sent directly to their customers. In order to provide this service, personal information of the recipient must be communicated to us to fulfil our contractual obligations (e.g. Name and Delivery Address). Where this information is required, it is the responsibility of the ship service user to ensure that their customer is informed of the sharing of their personal data with Car Electronics Ltd as a 3rd party.

  9. Use of ‘Cookies’
    1. Like many other websites, the website uses cookies. 'Cookies' are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. We only use cookies for storing your basket if you have added any products, and this cookie only lasts for 24 hours. This cookie is strictly necessary for the functionality of the website. We do not use cookies for any other purpose such as advertising or user monitoring, and do not share these with any 3rd parties.

  10. Profiling
    1. Car Electronics Ltd. may conduct profiling of its service users to improve existing services, create new services, remove old services and contact you with additional information relevant to you. We may make use of additional information from external resources if it available, to help detect and reduce fraud and credit risk.

  11. Links to third-party websites and resources
    1. Our websites may contain links to other websites not owned or operated by Car Electronics Ltd. In such cases, Car Electronics Ltd. cannot be held responsible for the privacy policies of those websites. We encourage you to read the privacy statements on any third-party websites you visit, whether or not you access them from any website owned and operated by Car Electronics Ltd.

  12. Legal Basis for Processing your Information
    1. Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it.
      We will only collect and process your information for the following reasons:
      1. Where you have given us consent to do so
      2. Where your personal information is required to fulfil any contract entered into between yourself and Car Electronics Ltd.
      3. Where the processing of your information falls under our legitimate interests and is not overridden by your rights
      4. Where we have a legal obligation to process your personal information

  13. Disclosure of your information
    1. We may disclose your personal information to 3rd parties where required and permitted by law including:
      1. Where you have given us consent to do so
      2. To our suppliers in instances of technical support when required
      3. To credit reference and/or insurance agencies when applying for a trade account

  14. Data Retention
    1. We will retain your personal information where we have a legal requirement or a legitimate interest in doing so. This includes:
      1. Maintaining our accounting history
      2. Market research

  15. Your Rights
    1. You have the following rights regarding your personal information held by Car Electronics Ltd:
      1. You can update your personal information anytime by visiting the “My Account” section of the website. You can also add or remove correspondence types here such as whether or not to receive marketing emails from us. You can also unsubscribe from certain emails by following the instructions contained within the email footer.
      2. You can request to see your personal information that we hold (Right of Access)
      3. Where you have given consent for us to process your information you have the right to remove that consent at any time. This will not affect the lawfulness of any processing we conducted prior to a withdrawal of consent, nor will it affect the processing of any personal information performed under a separate legal basis
      4. Depending on the legal basis for processing and retaining your data you have the following Rights. Which Right applies to specific data is wholly dependent on the nature of how the information was obtained and for what purpose:
        • The Right to be Informed
        • The Right of Access
        • The Right to Rectification
        • The Right to Erasure
        • The Right to Restrict Processing
        • The Right to Data Portability
        • The Right to Object
      5. For more information on your rights regarding your personal data please visit the Information Commissioner’s Office website:

  16. Updates to our privacy policy
    1. We may occasionally update or change our privacy policy to reflect changes in regulations or to our services. We advise that you check our privacy policy regularly to stay informed of any changes.

CELTrade Terms & Conditions


In these conditions:

"Company" means CAR ELECTRONICS LTD. (registered in England & Wales under no. 787857)

"Customer" means the person accepting the Companies quotation for the sale of Goods or whose order for Goods is accepted by the Company.

"Contract" means the agreement for the purchase and sale of Goods.

"Goods" means any goods forming the subject of this contract including parts and components of or materials incorporated in them.

"Conditions" means the standard terms and conditions of sale set out in this document, including any special terms and condition agreed in writing between the Company and the Customer.

"Writing" includes telex, cable, Fax, e-mail and comparable means of communications.

The headings in these Conditions are for convenience only and shall not affect their interpretation.

Basis of Sale

No variation to these Conditions shall be binding unless in Writing between the authorised representatives of the Customer and the Company.

Any advice or recommendation given by the Company (or its employees or agent) to the Customer (or its employees or agent) as to the storage, application or use of the Goods which is not confirmed in Writing by the Company is following or acted upon entirely at the Customer’s own risk. The Company shall not be liable for any such advice or recommendation which is not so confirmed.

Any typographical, clerical or other error or omission in any sale literature, quotation or other document or information issued by the Company shall be subject to correction without any liability on the part of the Company and shall not in any way affect the enforceability of the Contract.

Quotation & Orders

Quotation by the Company unless otherwise stated in them shall be open for acceptance within 30 days of the date of quotation.

Any Goods specifically ordered and which is not a normal stock line cannot be cancelled once ordered and may not be accepted back once delivered.

The Company reserves the right to refuse to accept an order or delivery goods pursuant to orders previously accepted at any time in particular, but without limitation, if an account is in arrears or if the price of the Goods ordered will result in the customer’s credit limit being exceeded.

Export terms the Customer shall be responsible for complying with any legislation or regulations governing the export of the Goods and/or the importation of the Goods into the Country of destination and for the payment of any duties thereon.

Prices of the Goods

Prices are ex-works and exclude freight insurance delivery charges VAT and other taxes or duties. Prices invoiced are calculated in respect of which any quotation was issued.

The Company shall have the right to adjust its prices for any increase in the prices of material parts labour transport changes in work or delivery schedules or quantities or any other costs of any kind arising for any reasons after the date of the Contract.

Terms of Payment

All invoices are payable without discount (subject to any special terms agreed in Writing between the Company and the Customer) of any kind in pounds sterling on or before your agreed payment terms at the Company’s premises stated on the invoice and in no circumstances shall the Customer be entitled to any deduction or withhold payment for any reason at all.

All payments made by CreditCard will incur a 2% surcharge.

If the Customer fails to make any payment on the due date then, without prejudice to any other right or remedy available to the Company, the Company shall be entitled to:

Cancel the contract or suspend any further deliveries to the Customer

Appropriate any payment made by the buyer to such of the Goods (or the goods supplied under any other contract between the Customer and the Company) as the Company may think fit (notwithstanding any purported appropriation by the Customer) and

Charge the Customer interest (both before and after any judgment) on the amount unpaid, at the rate of 5 per cent per annum above the National Westminster Bank PLC base rate and reimburse to the Company all costs and expenses (including legal costs) incurred in collection of any overdue amount.

Risk & Property

Notwithstanding delivery and the passing of risk in the Goods, or any other provision of these Conditions, the property in the Goods shall not pass to the Customer until the Company has received in case or cleared funds payment in full of the price of the Goods and all other goods agreed to be sold by the Customer for which payment is then due.

Until such time as title to the Product passes to the Customer the Customer shall:

Hold the products as the Company fiduciary agent and bailee; and

Keep the products separate to those of the Customer and third parties; and

Keep the Products properly stored protected and insured, and identified as Company property; and

accept that product may be labelled as being Company property until Company is paid.

Before title is passed to the Customer under the terms "6.1" and without prejudice to any of its other rights the Company shall have the right to recover and resell the Goods or any of them and may enter upon the Customer’s premises by its servants or agents for that purpose.

Risk of damage or loss of the Goods shall pass to the Customer:

in the case of Goods to be delivered at the Company’s premises, at the time when the Company notifies the Customer that the Goods are available for collection or

in the case of Goods to be delivered otherwise that at the Company’s premises, at the time of delivery or, if the Customer wrongfully fails to take delivery of the Goods, the time when the Company has tendered delivery of the Goods.

Insolvency of Buyer

This clause applies if:

The Customer makes any voluntary arrangement with its creditors or becomes subject to an administration order or (being an individual or firm) becomes bankrupt or (being a limited liability company) goes into liquidation (otherwise than for the purpose of amalgamation or reconstruction) or

An encumbrancer takes possession, or a receiver is appointed, of any of the proper assets of the Customer: or

The Customer ceases, or threatens to cease, to carry on business: or

The Company reasonably apprehends that any events mentioned above is about to occur in relation to the Customer and notifies the Customer accordingly

If this clause applies, then without prejudice to any other right or remedy available to the Company, the Company shall be entitled to cancel the Contract or suspend any further deliveries under the Contract without any liability to the Customer, and if the Goods have been delivered but not paid for the invoice shall become immediately due and payable notwithstanding any previous agreement or arrangement to the contrary.


Goods delivered to the Customer when the Company makes them available to the Customer or any agent of the Customer or any carried (who shall be the Customer’s agent whoever pays his charges) at the Company’s premises or other delivery point agreed by the Company.

The Company may at its discretion deliver the Goods by instalments in any sequences:

Where the Goods are delivered by instalments each instalment shall be deemed to be subject to a separate Contract and no default or failure by the Company in respect of any one or more instalments shall vitiate the Contract in respect of the Goods previously delivered or undelivered Goods.

The Company may deliver to the Customer and the Customer shall accept in satisfaction of the Contract in a lesser number than the number of Goods ordered.

Any date quoted by the Company for the delivery of the Goods are approximate only and shall not form part of the Contract and the Customer acknowledges that in the performance expected of the Company on regard has been paid to any quoted delivery dates.

If the Customer fails to take delivery of the Goods or any part of them on the due date and fails to provide any instructions documents licenses consents or authorisations required to enable the Goods to be delivered on the due date the Company shall be entitled upon giving notice to the Customer to store or arrange for the storage of the Goods and then risk in the Goods shall pass to the Customer delivery shall be deemed to have taken place and the Customer shall pay to the Company all costs and expenses including storage and insurance charges arising from its failure.

The Company shall not be liable for any penalty loss injury damage or expense arising from and delay or failure in delivery of performance from any cause at all nor shall any such delay or failure entitle the Customer to refuse to accept and delivery or performance or repudiate the Contract.

Claims Notification

Any claims for non-delivery of any Goods shall be notified in writing to the Company within ten days of the Company’s invoice.

Any claim that any Goods have been delivered damaged or not of the correct quantity or do not comply with their description shall be notified by the Customer to the Company within seven days of their delivery.

Any alleged defect shall be notified by the Customer to the Company within seven working days of the delivery of the Goods and in any event for the Goods not of the Company’s manufacture within the warranty period given by the manufacture. Any claim under this condition must be in writing and must contain full details of the claim including the part numbers of any allegedly defective Goods.

The Company shall be afforded reasonable opportunity and facilities to investigate any claims made under this condition and the Customer shall if so requested in writing by the Company promptly return any Goods the subject of any claim and packaged securely and carriage paid to the Company for examination.

The Company shall have no liability with regards to any claim in respect of which the Customer has not complied with the provisions of this condition.


The Company do not supply goods on a sale or return basis so returns will only be accepted in respect of damaged, faulty or incorrectly supplied items. Faulty goods returned within 1 month of purchase will be replaced with equivalent items. Goods returned as faulty but found to be working properly will be repackaged and returned to the customer, all packaging and shipping costs incurred will be charged to the Customer. Damaged goods will be replaced on identification of being damaged in transit and notified within 48 hours of receipt of goods. In cases where the goods supplied are different to those ordered the normal RET process should still be followed. All returns must be pre-notified to obtain a valid RET number. Returns outside the RET process will not be accepted. Any customer who agrees to refund or replace an item without it first being examined by the Company does so at their own risk.

Unless otherwise stated, goods shall be covered by the manufacturer’s standard warranty terms and provisions. This warranty will be for no less than 12 months from delivery. Should products become defective within 1 month of purchase the company will replace them via the RET (goods return note) process. Defective items identified after 1 month from purchase will be subject to the manufacturer’s warranty claim process and goods should not be returned to Car Electronics Ltd unless specifically requested. All warranties will be invalidated if item adjusted or modified, if damaged is caused by incorrect installation, use of excessive force or general wear and tear.


Car Electronics Ltd will not be held responsible or liable for any damage or injury to persons or property caused by the misuse of any products distributed by themselves or via their sub distributors. All items are installed at the customers own risk.


The Company may subcontract the performance of the Contract in whole or in part.

The Contract is between the Company and the Customer as principals and shall not be assignable by the Customer without the express written consent of the Company.

The Company shall have a claim on all the Customers property in the Company’s possession for all sums due at any time from the Customer and shall be entitled to use sell or dispose of that property as agent for and at the expense of the Customer and apply proceeds in and towards the payment of such sums on twenty-eight day’s notice in writing to the Customer. Upon accounting to the Customer for any balance remaining after payment of sums due to the Company and the costs of sale or disposal the Company shall be discharged of any liability in respect of the Customer’s property.

The Contract and its subject matter are confidential and shall not be disclosed or used for any unauthorised purpose.

Account and personal information will not be shared with any manufacturer or organisation to conform with data & policy acts of the United Kingdom.


The Contract shall be governed by English law.

Website Disclaimer

The information contained in the website is for general information purposes only. The information is provided by Car Electronics Limited and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk. In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website. Through this website you are able to link to other websites which are not under the control of Car Electronics Limited. We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them. Every effort is made to keep the website up and running smoothly. However, Car Electronics Limited takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

Website Usage

When you log into you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Car Electronics Limited's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website. The term ' Car Electronics Limited ' or 'us' or 'we' refers to the owner of the website whose registered office is 9 Oakland Road, Leicester, LE2 6AN. Our company registration number is 787857, Car Electronics Limited. The term 'you' refers to the user or viewer of our website. The use of this website is subject to the following terms of use:

The content of the pages of this website is for your general information and use only. It is subject to change without notice

Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.

All trade marks reproduced in this website which are not the property of, or licensed to, the operator are acknowledged on the website. Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.

From time to time this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales

Links to External Websites

We are not responsible for the content of any linked website and cannot take responsibility for the consequences of your using the information or services on linked websites. We cannot guarantee that these links will work all of the time.
 Our website does not endorse or favour any specific commercial product or business. A link to a third-party website does not imply endorsement - you must use your own judgement to decide whether the information or service on that website is suitable for your needs. If a website is not linked to ours, this does not mean or imply that it is unsatisfactory. The linked websites are regularly reviewed in the light of customer usage and feedback.
 Websites that we link to may have Terms and Conditions that are different from ours. Do not assume that our Terms and Conditions apply to other websites.

Security & Virus Protection

No data transmission over the internet can be guaranteed as totally secure. While we strive to protect such information, we do not warrant and cannot ensure the security of any information which you transmit to us. Accordingly, such transmission is at your own risk. We will not be liable for any damages or loss arising out of or resulting from any unauthorised access to, alteration to or modification of information contained on this website.
 We make every effort to check and test our website during production. You must take your own precautions to ensure that the process which you employ for accessing this website does not expose you to risk of viruses, malicious computer code or other forms of interference which may damage your computer system. It is always wise for you to run an anti-virus program on anything you download from the internet.
 We accept no liability for any loss, disruption or damage to your computer system or your data caused by using this website or arising as a result of having used the website.
 When uploading documents to this website you must take every reasonable precaution to prevent the spread or diffusion of any software contamination including computer viruses.

Data & Permissions

All passwords, usernames, stock values and prices are to be used by the accountee and their agents only and not for disclosure with any third parties or competitors. Data feeds are for use of the accountee only and should not be supplied to third parties or competitors.
 Any Apps developed by CELTRADE for customer use are to be used by accountee only and should not be supplied to third parties or competitors.

CEL Trade Tools

CEL Trade offers the use of its in-house developed .net applications. Use of these are on an opt-in basis and no requirement is necessary to trade with CEL Trade Tools are for use of the accountee only and should not be supplied to third parties or competitors.
 CEL Trade Tools are to be installed at the discretion of the user, the program will install as a full windows program. This can be removed through windows install.